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Continue Direct Mailings Even During Difficult Times
You have heard the saying “Desperate times require desperate measures.” Unfortunately, there is no better, or worse, time than the present to do all you can to improve your direct mail response rates....
View ArticleMailing Tactics
I’m sure anyone who has tried to figure out the best strategy/tactic to use in direct mail has left in frustration. That is because there is no single right answer. There are many ways to attract the...
View ArticleUS Postal Rates Change January 22, 2017
The only thing that is certain is change. And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing...
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